Knowing your ideal client is an important step in building and growing a successful studio. When you know your ideal client, you can tailor your marketing efforts so that you speak directly to them, using their words and solving their problem, which can increase your chances of attracting and retaining them as loyal members.

Does your studio business feel hard? Do you feel like you just can't get ahead? Do you find yourself doing the same things in your business every single day?

Yes? The solution isn't sexy new software, or a marketing manager, or yet another staff meeting or yoga training.

You've likely invested 10s of thousands of dollars in your studio, and untold hours creating a safe space for transformation for your clients. Why are you clinging so tight to small investments of time or money that could help you grow?

In my pre-studio ownership days, I had a stressful day job where I worked like a maniac and was thankful for a free weekend. I was paid well, and the benefits were great, but I was tired and unfulfilled.

And then, when my kids were young, I bought a yoga studio and I was certain I had hit the time and money lottery.

Are you doing low value tasks at your studio because you are "saving money?" Or it is because you’re intimidated by the challenging tasks?

Apparently, yoga studios are not going to get a break anytime soon. We finally got to the other side of COVID, and now we seem to be facing a recession. Great. It's enough to make you want to roll up your mat and be done with it all.

When you laser focus on what you are paying your team in cash with the hope that if you get it just right, you will make them happy and your studio profitable, you are focused on the wrong thing.

Do you LOVE talking about numbers, metrics and data in your business? Do you get excited to run your KPIs each month to see in black and white the growth in your business?

Back in time, as my kiddos would say, the best way to make more money was to clock more hours. Whether you were making widgets, selling cars or waiting tables...more hours worked generally meant more money coming home.

Whether your boutique fitness studio is brand new, new to you, or you have been in the game for a while, you likely have found that discovering the magic formula to reach your studio membership and profit goals, so that you can enjoy some free time for yourself, can be elusive.

I am going to let you in on a secret.

Once you understand this, you will feel so much better about the financial decisions you make for your studio.

You may feel that a whole lot has gone sideways in the past few years for boutique fitness businesses like yours.

COVID, closures, politics, natural disasters, inflation, war....

How do you want your new clients to feel when they visit your studio? What about how they feel when they hear from you via email for the first time? Here are some of my favorite, easy to implement suggestions to get the most out of your welcome email to new clients.

What if I told you there is a cost effective way to communicate with clients and potential clients, while also encouraging sales and retention, that doesn't involve bright lights, music and dancing in the streets? It can cost mere pennies per month to build community, and work wonders to keep your valuable clients engaged.

Not having clear boundaries or not having the CONFIDENCE to stick to them is one of the BIGGEST reasons yoga studio owners are under so much stress.

I know that right now the BEST way for you to grow your studio profits and your personal free time is to create systems and strategies that support that growth.

Yoga studios tend to have pretty small profit margins as it is, especially in this post-COVID environment, and offering discounts or sales means that you are likely giving away any profits you may have had.