What are you avoiding, and why?
Can I ask you a question?
Are you doing low value tasks at your studio because you are "saving money?" Or it is because you’re intimidated by the challenging tasks?
I definitely did this in the early years of studio ownership.
For example, I spent hours creating spreadsheets to track attendance instead of investing in a training to improve my sales skills.
I wasted all kinds of time in my business, doing things such as:
Cleaning the studio myself.
Going to the grocery store to get water refills.
Having all of the calls roll to my cell phone so that I could answer them personally.
Responding to all of the email inquiries.
Creating spreadsheets. (Hey, I am a math nerd!)
Folding blankets.
Folding blankets.🙂
Folding blankets.🙂🙂
Let’s be clear: Everything above had to be done (do you never NOT have to fold yoga blankets??). But not be me.
I justified wasting this time by telling myself I was saving money, and of course, no one else would do it right.
"It will cost $50 / week to get someone to clean the studio. I am saving tons of money!"
This is scarcity thinking, and I am so grateful that I had a coach teach me how to think differently about my time and how it was spent. It should have been clear that my time spent as CEO of the business was worth more than $50 / week. I could have simply paid someone to clean the studio, and then I could have spent time interviewing new team members, or creating new offerings, or spent time in a training to improve my sales or marketing skills.
Or I could have done even more. For example, I could have invested in automations to improve the studio's conversion rate. I could have spent time on a newsletter promoting our upcoming events. I could have visited the doctor's office in the same center and asked how I could help staff become healthier. You get the point.
I didn’t want to do that stuff, because it was uncomfortable, or I would have to admit that I needed help, so I cleaned the studio or created spreadsheets instead.
I created a story about how busy I was, and that story allowed me to stay in my comfort zone. But that story also meant my business wouldn’t grow.
Once I reached the tipping point in my days, I hired a coach, and also stopped doing things in my business that others could do easier, or even better. (I hate folding blankets.🙂 )
Does any of this sound like you?
Do you teach every class because no one else is "as good" while avoiding running your numbers each month?
Do you obsess over which candles to sell in your retail boutique instead of having a hard conversations with an underperforming teacher?
Do you spend hours reorganizing storage instead of spending the same time on how to implement a badly needed price increase?
I am not going to tell you here how to invest your time better. You know this...you should only do tasks in your business that only you as CEO can do.
But I will ask you why you aren't investing your time better.
Let me guess...you don’t have a mentor to support you, guide you and hold you accountable to do the hard things.
It was easy for me to clean the studio and make spreadsheets because no one said, “Kristin, stop, you’re wasting your time and harming your business. Do this instead, and tell me about it next week on our call."
When my coach actually said that to me, I stopped cleaning and folding and started improving my business. The support and the accountability made all the difference.
So one more time, what are you avoiding?
I can help. Book a call with me today and let’s get you working on the right tasks to grow your business.